Make your SEO work for you

SEO isn't all Meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. This week’s Saturday connect with brandegic expert walks us through an array of smart tips and tricks that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a new fish in the ocean.

From Google’s personalized search algorithm that was launched in 2005, to 2015’s RankBrain, search results have consistently shifted towards searcher satisfaction rather than the needs of a business. As users began to demand more intelligent, considered content, we’ve had to adapt by creating engaging content that is authoritative in terms of knowledge and information.

There are clear signs that behavior signals are on Google’s radar. Google now elevates the results that it considers to be more relevant to a searcher based on profile information that it gathers about them. So, when it comes to creating your own outreach campaigns, it is only logical to harness and use this profile information to influence post-click user experience.

Using geographical data to deliver information

By creating customer profiles based on geography, there is the opportunity to attract and cater to people who may have less initial interest as well as reduce abandoned conversions due to unrelated content. As well as this, it can encourage behaviors that are natural and reflective of the user with a lower cost per click and a higher volume of leads.

Revolutionize the way you use paid and organic search behavior for remarkable results

With organic listings, you can glean user interests from entrance pages from organic search and what users do once they are on a page. If you create your landing pages right, so that they target the desired keywords well, you can also make assumptions from people landing on these pages from organic search and then interact with them in whichever way you want, even targeting certain interests.

For example, in our campaign with Eva interiors, if a user indicated an interest in luxury interior decorations, the landing page or the whole website would start surfacing an image of an aesthetically designed piece of art or an image of the latest decorative works completed by the architect. Ultimately the aim here is to shorten the user journey and increase the chance of a conversion.

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